Whole Grain Organics
Whole Grain Organics set out to redefine how people connect with food — honest, nourishing, and rooted in sustainability. Tasked with building a brand from the ground up, I crafted an identity that balances earth-first values with modern appeal. From naming and visual language to packaging and tone of voice, this project celebrates the simplicity of organic living while standing strong on the shelves.
Year
2021
Client
Whole Grain Organics
Service
Branding, Illustration
Location
Mumbai
Whole Grain Organics — Branding a New Standard of Clean Eating
The Whole Grain Organics logo strikes a balance between playfulness and purpose. Hand-drawn lettering reflects the brand’s commitment to authenticity and earth-made simplicity, while the stylized grain icon subtly reinforces its organic roots. The integration of curves and dots adds a sense of warmth and approachability, making the identity feel both human and wholesome. Designed to be memorable yet modest, the logo sets the tone for a brand rooted in nature, honesty, and everyday nourishment.
Exploration & Options
Before arriving at the final logo, I explored multiple directions—ranging from clean, modern typography to rustic, hand-drawn marks. Each option aimed to capture a unique facet of the brand, from its organic purity to its approachable, everyday nature. Some concepts leaned into minimalism with geometric forms, while others embraced earthy textures and illustrative elements. This iterative process helped refine the visual tone and ensure the final identity felt both authentic and emotionally resonant.
Mockups & Applications
To bring the brand to life, I created a series of mockups showcasing the logo and visual identity across real-world touchpoints—packaging, tote bags, glass jars, etc. These applications highlight the brand’s versatility and its warm, organic personality in context. Each mockup was designed to reflect a clean, sustainable aesthetic, reinforcing the brand’s promise of wholesome, honest food.
Brand Identity, Packaging, UI/UX
