Building a Brand
Kudej: A Brand That Stamps Its Passport, Not Just Its Packages.
This wasn’t just a spice brand—it was a story in transit. I built Kudej’s identity as a cultural nomad: part explorer, part archivist. The logo? A fingerprint-meets-wax-seal—imperfect, personal, and proof of origin. Every design element, from packaging to pixel, traced the spice’s journey from Indian soil to global kitchens. The website? Less e-commerce, more travelogue—with handwritten scripts, paper clippings, and sun-faded postcards capturing the soul of spice. Because authenticity doesn't scale—it travels.
Year
2022
Client
Kudej
Service
Brand Identity, Packaging, UI/UX
Location
Mumbai
Kudej is where spice meets story.
Sourced from India’s regional farms and sent across the globe, the brand needed an identity that felt as traveled as its product. I shaped Kudej as a cultural wanderer—its logo, an irregular circle echoing a thumbprint and wax seal, speaks to the imperfect beauty of authenticity. Not manufactured. Collected.
Packaging
Packaging that doesn’t just wrap— it reveals.
Each element was designed to trace the spice back to its roots. Regional imagery grounded the visual language, while story-driven inserts gave voice to the farmers behind the flavor. This wasn’t about preserving authenticity—it was about letting it speak for itself, one uncoated truth at a time.
Website
Not a website. A suitcase of stories.
Kudej’s digital presence was crafted to feel less like a brand site, more like a well-worn travel journal. Handwritten notes, postcard edges, paper textures—each detail evoked the feeling of a traveler collecting culture, not just selling spice. Because for Kudej, design isn’t decoration. It’s documentation.
Branding, Marketing
