Break The Taboo
Bleeding-edge design—literally.
In a culture where menstruation and sexual health whisper behind closed doors, we chose a louder medium: design. Tackling centuries of stigma wasn’t a campaign—it was a design brief. I built a brand identity that didn’t just “speak up” but stood tall: unapologetically bold, culturally nuanced, and strategically subversive. This wasn’t about pretty packaging—it was about redefining what’s permitted to be seen.
Year
2019
Client
Lexi
Service
Branding, Packaging, Campaign
Location
Nagpur
Designed to disrupt scrolls—and silence.
In a world addicted to swipes, I turned static creatives into catalysts. Every post was engineered not just to inform, but to spark reflection—translating menstrual myths into visual truths. The goal? Design that resonates with women and educates men. Backed by research, framed with empathy, and styled for virality, these campaigns went beyond metrics—they opened dialogues. On-ground and online, we didn’t just raise awareness. We rewrote what people thought they couldn’t say out loud.
Photoshoot & Packaging
Rebranding a taboo, one pixel—and one conversation—at a time.
What began as a campaign turned into a cultural negotiation. I challenged the default narrative around menstrual health by reframing the red stain—not as shame, but as the color of love. Design wasn’t just the output—it was the strategy, the education, and the rebellion. From city streets to village homes, we turned passive viewers into participants. The result? Women holding pads in public—not as an act of protest, but pride. Now that’s impact design.
Campaign & Event
We took the conversation offline—into streets, schools, and community corners—where real change brews.
Through on-ground campaigns, we invited dialogue, not lectures. Women stepped forward, stories in hand, turning private pain into public perspective. What was once labeled “taboo” began to sound a lot more like truth.
Brand Identity, Packaging, UI/UX
