Bringing Boldness to Beauty - Fabbeu
Fabbeu is a skincare brand that speaks to Gen Z with confidence, clarity, and color. Tasked with revamping their visual identity, I helped craft a brand world that’s unapologetically youthful, where design meets purpose, and every pixel radiates attitude. From packaging to digital touchpoints, this project is all about making skincare fun, fearless, and fabulously Fabbeu.
Year
2022
Client
Fabbeu
Service
Packaging, Photography, UI
Location
Mumbai
Packaging That Pops
The packaging was designed to grab attention on the shelf and feel fresh in hand. With bold typography, vibrant colors, and clean layouts, each product reflects Fabbeu’s energetic spirit—simple, striking, and made for Gen Z.
Photography
Playful. Relatable. Real.
The photography captures Fabbeu’s fun, everyday vibe, bright lighting, candid moments, and real expressions. Styled to reflect the brand’s youthful energy, the visuals feel fresh, inclusive, and scroll-stopping—just like the audience they speak to.
Website UI
Gen Z–First, Ecom–Ready
Designed for a fast-moving, style-savvy Gen Z audience, Fabbeu’s e-commerce UI blends vibrant, poppy colors with clean layouts and quick, intuitive shopping flows. From bold product pages to playful animations, every element is optimized for mobile and built to convert—making the online experience as fun and fearless as the brand itself.
Brand Identity, Packaging, UI/UX
