D&AD The Case for Her : Hey Jane
Create a campaign that builds a movement to reframe abortion as an essential right and routine procedure that is embedded in women’s health.
Year
2023
Client
Hey Jane
Service
Campaign Design
Location
United Kingdom
Raise your local area’s awareness that abortion is healthcare.
We decided to go with this brief with the message that abortion is healthcare. I’m an advocate for women’s rights and reproductive rights, which contribute to one of the fundamental aspects of it. Designing a solution to tackle this problem and create a movement for women’s reproductive rights is what led me to select this brief.
Final Submission to D&AD
Below are the boards submitted to D&AD.
Branding, Packaging, Campaign
